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Decoding Brand Baba Ramdev CAMIL PARKHE |  Saturday, 27 May 2017 AT 08:06 PM IST              goo.gl/iP7djC  Camil Parkhe ,  Baba Ramdev Phenomenon ,  Book Review During the last decade, the industrial sector in India has seen the rise of a most unexpected person as the giant player in the fast moving consumer goods (FMCG) segment. Baba Ramdev, a Yoga guru, has bewildered many as he makes forays in various consumer sectors including Swadeshi jeans ‘Paridhan’ and succeeding at them. Journalist Kaushik Deka in his book The Baba Ramdev Phenomenon: From Moksha to Market, has captured the incredible journey of Baba Ramdev from a yoga guru to creating a brand, Patanjali, that is threatening the existence of most powerful multinational companies in the world. Baba Ramdev enjoys an enviable position as people from various parts of the country are purchasing Patanjali products, accepting them to be most qualitative and effec...

Politicians start gearing up for 2017 assembly polls Reporters Name | CAMIL PARKHE |  Thursday, 9 June 2016 AT 09:38 PM IST       http://goo.gl/u4FekH CAMIL PARKHE ,  gearing up ,  2017 assembly polls ,  Politicians ,  News-plus Even before the newly elected governments were recently formed in five states in the country, political parties have launched their campaigns for another round of polls in five other states where elections will be held early in 2017. The term of the present state assemblies in Uttar Pradesh, Goa, Punjab, Uttarakhand and Manipur will expire in March 2017. Having experienced the most high-tech and well planned election campaigns of various parties in the recent years, people in the country can now brace themselves for yet another high-pitched electoral battle. Of these, election in Uttar Pradesh will be the most crucial for the BJP, Samajwadi Party, Bahujan Samaj Party and also, the Congress. This is becau...