Decoding Brand Baba Ramdev
Decoding Brand Baba Ramdev CAMIL PARKHE | Saturday, 27 May 2017 AT 08:06 PM IST goo.gl/iP7djC Camil Parkhe , Baba Ramdev Phenomenon , Book Review During the last decade, the industrial sector in India has seen the rise of a most unexpected person as the giant player in the fast moving consumer goods (FMCG) segment. Baba Ramdev, a Yoga guru, has bewildered many as he makes forays in various consumer sectors including Swadeshi jeans ‘Paridhan’ and succeeding at them. Journalist Kaushik Deka in his book The Baba Ramdev Phenomenon: From Moksha to Market, has captured the incredible journey of Baba Ramdev from a yoga guru to creating a brand, Patanjali, that is threatening the existence of most powerful multinational companies in the world. Baba Ramdev enjoys an enviable position as people from various parts of the country are purchasing Patanjali products, accepting them to be most qualitative and effec...